Pricing Packages
Student Shield Package - $497
- Basic social media audit and cleanup
- Credit report review
- Dark web scan
- Basic positive content creation
Career Launch Package - $797
- Everything in Student Shield
- Advanced facial recognition searches
- Professional website creation
- 6 months of monitoring
Executive Protection Package - $997
- Complete reputation management suite
- Priority cleanup services
- Professional PR content creation
- 12 months of monitoring and support
Digital Reputation Preparation Checklist
Social Media Audit
- Conduct Self-Search: Google your full name, variations, and nicknames
- Review All Social Media Profiles:
- Facebook (including tagged photos and posts)
- Instagram (posts, stories highlights, tagged content)
- Twitter/X (tweets, replies, likes, retweets)
- TikTok (videos, comments, duets)
- LinkedIn (ensure professional presentation)
- Snapchat (check discoverable content)
- YouTube (comments, uploaded videos)
- Pinterest, Tumblr, Reddit (any associated accounts)
Content Evaluation Criteria
- Remove or Hide Inappropriate Content:
- Party photos with alcohol or drugs
- Provocative or revealing images
- Profanity or inappropriate language
- Controversial political or religious statements
- Negative comments about employers, schools, or colleagues
- Photos showing illegal activities
- Discriminatory or offensive jokes/memes
Advanced Digital Footprint Analysis
- Image Recognition Search: Use reverse image search tools to find where your photos appear online
- Username Audit: Search all usernames you've used across platforms
- Email Address Search: Check if your email appears in any public databases or forums
- Phone Number Search: Verify your phone number isn't associated with inappropriate content
Privacy Settings Review
- Facebook: Set to private, review tagged photo approval settings
- Instagram: Switch to private account, review story settings
- Twitter/X: Protect tweets or clean up public content
- LinkedIn: Optimize for professional networking while maintaining privacy
- Google: Review Google My Activity and remove unwanted searches
Account Security
- Enable Two-Factor Authentication on all accounts
- Update Passwords with unique, strong passwords for each platform
- Review App Permissions and revoke unnecessary access
- Check Login Locations for any unauthorized access
Credit Report Analysis
- Obtain Free Credit Reports from all three bureaus (Experian, Equifax, TransUnion)
- Review for Accuracy:
- Personal information correctness
- Account ownership verification
- Payment history accuracy
- Fraudulent accounts or inquiries
Identity Theft Protection
- Dark Web Scan: Use professional services to check if personal information is circulating
- Identity Monitoring Setup: Establish ongoing monitoring for your SSN and personal data
- Freeze Credit with all three bureaus as a precautionary measure
- Dispute Inaccurate Information: File disputes for any errors or fraudulent items
Professional Online Presence
- LinkedIn Optimization:
- Professional headshot photo
- Compelling headline and summary
- Complete work and education history
- Skills endorsements and recommendations
- Regular professional content sharing
Positive Content Development
- Create Achievement Portfolio:
- Academic accomplishments and awards
- Internship and work experiences
- Volunteer work and community service
- Leadership roles and organizations
- Special projects and presentations
Digital Portfolio Creation
- Personal Website Development:
- Professional bio and contact information
- Resume and career highlights
- Portfolio of work samples
- Testimonials and recommendations
- Blog posts about industry interests
Content Optimization Strategy
- SEO Optimization: Ensure positive content ranks high in search results
- Professional Photography: Invest in quality headshots for all profiles
- Consistent Branding: Use consistent photos, usernames, and messaging across platforms
Regular Monitoring
- Monthly Google Searches of your name
- Social Media Content Review before posting
- Professional Network Expansion on LinkedIn
- Positive Content Creation through blogs, articles, or professional updates
Career-Specific Considerations
- Industry Research: Understand your target industry's social media norms
- Professional Network Building: Connect with industry professionals and alumni
- Thought Leadership: Share insights and engage in professional discussions
- Continuing Education: Highlight ongoing learning and certifications
Red Flags to Eliminate Immediately
High-Priority Removals
- Any content involving illegal substances or activities
- Discriminatory language or hate speech
- Inappropriate photos or suggestive content
- Negative comments about employers, professors, or colleagues
- Political rants or controversial statements
- Evidence of academic dishonesty or unprofessional behavior
Professional Standards
Remember: If you wouldn't show it to your grandmother or a potential employer in person, it shouldn't be online. When in doubt, remove it.
Emergency Response Plan
If you discover seriously damaging content during your audit:
- Document Everything: Screenshot and catalog all problematic content
- Immediate Removal: Delete what you can control immediately
- Third-Party Content: Contact platform administrators for removal requests
- Professional Help: Consider hiring a reputation management service for severe cases
- Positive Content Push: Rapidly create positive content to push negative results down in searches
Timeline for Implementation:
Total Recommended Time: 6-8 weeks before serious job searching begins
Week 1-2: Digital investigation and content audit
Week 3: Privacy settings and security optimization
Week 4: Credit reports and identity protection
Week 5-6: Positive content creation and professional profile development
Ongoing: Monthly maintenance and monitoring
Your digital reputation is an investment in your future. Start early, be thorough, and remember that your online presence is often your first impression with potential employers.
